We are very happy to announce that the team behind IDEAL has decided to run a crowdfunding campaign on our platform. IDEAL is a brand new AI powered video marketing automation tool. The software allows you to run, improve and analyze your video campaigns on social media channels. Backers will get early access to the tool for an attractive price.
IDEAL is the latest product of Whitepoint Digital, a team of tech savvy innovators who work in entertainment, film and digital media. Their trade is to deliver extraordinary visual experiences for any space. From feature film to the latest augmented, virtual or mixed reality mobile application. The company is headquartered in Helsinki with a local presence in Lagos, Singapore and the US.
Everybody with a smartphone in his pocket has noticed lately, that video has become again the major marketing format. Serving their clients the team led by Turkka Syrjäläinen and Aleksis Pillai is always curious to learning and adopting the latest technological inventions. So they were looking for a smart tool, which allowed them to automate as much as possible work around campaign management on social media. All existing solutions did not capture the full potential of algorithm development and automation capabilities. So – as they usually do – they just decided to build their own tool. With the assistance of the brightest minds from academia and the founders’ business networks they have built IDEAL. (Check out who is involved here)
Other than most tools offering only a partial solution. IDEAL is a turnkey solution supporting the whole process of video marketing
- Content creation – IDEAL supports the creation process. In order to reach your target audience(s), you need to create different video versions and formats. Commonly used analytical tools do not offer such hands-on services, used and developed on cases from Hollywood to corporate clients around the globe.
- Testing and Optimization – The service tests and finds the most economic access to your audience. It will find the right time and the tone of voice to converse with them. This is critical in order to design a winning campaign.
- Online Distribution – The platform is connected to the most relevant social media advertising APIs. You will benefit from the cumulative information IDEAL generates from each new ad version. The patented algorithm automatically drives toward campaign goals and turns off unsuccessful ad versions.
- Reports & Analytics – Every social media advertising tool offers reports and it’s easy to get overwhelmed with data. IDEAL analyses your campaigns and customizes your report dashboard so you will get only the relevant data according to your campaign goals.
The application has been tested and used internally and with client’s projects. The creators choose to reach out for early adopters through a crowdfunding campaign. whereas the raised funds will be used to invest into the UI development. For Whitepoint Digital is is equally important to reach out to marketing professionals around the world. Goal is to engage and develop together with these stakeholders the smartest solution, which allows users to reach better results with less repetitive work.
Soon we will give early access to the tool. Meanwhile, follow our updates and news on FundYou. We will alert you, once the campaign starts.