As many startups do, FundYou has developed in several stages. In 2019 we were able to launch pilot campaigns with a more user friendly and more flexible version of FundYou’s platform.
Johannes Bohren joined FundYou in the role of business developer and started improving the platform features and usability. “I found that there has been development in the field of equity crowdfunding but not in reward based crowdfunding platforms.”
One of our main focuses in 2019 was to offer our customers consultation on a more personal level and help them see their projects from the crowd’s point of view. “Developing a product is exciting, but it can also be difficult to see things from the buyer’s perspective. We can help a customer see outside their bubble and help find focus that benefits their campaign,” Johannes says.
In 2019 FundYou managed to attract a first badge of good quality campaigns from all different areas such as film, tech, well-being and art. In November 2019 FundYou also strengthened their position with a new marketing specialist, Milja Inkeri Mäkelä.
She will implement her crowdfunding expertise to develop FundYou further as a service. “My goal is to help our current campaigns succeed and I am offering insights from my past crowdfunding experiences for those who choose to set up their projects on our platform.”
Goals for 2020
FundYou’s next steps during 2020 are to improve platform usability and launch new features. “Our future vision is that we can offer a crowdfunding service where companies buy from other companies, and we are working hard to make this happen”, Johannes adds.
FundYou will also develop marketing and communications strategy on how to bring internal visions and goals to daylight.
“Though I focus on marketing, I have a developer mindset which I think will be useful for both FundYou and our campaigns,” Milja says.
We are constantly improving our service for our customers’ needs, so please do send us feedback if you notice any issues or have any ideas concerning our platform’s functionality or usability. Your thoughts are very much appreciated!