Wondering how to create a successful crowdfunding campaign? Creating innovative perks is absolutely essential if you want to succeed in crowdfunding.
The billion dollar question is, what do people want to buy? Read our top 5 +1 ideas for designing top crowdfunding campaign perks.
1. Provide engaging campaign rewards
It is rarely just materia that people want. If you can offer a unique service or a truly touching experience for your crowd, you might just open the doors of El Dorado. What does your campaign provide that ticks the nerves of potential backers or fans?
2. Make sure your crowdfunding perks are unique and limited
If you offer the same products or rewards as you would otherwise, what is the point in crowdfunding? Crowdfunding campaigns should offer something that is only available during the campaign and only a limited time, only to a very exclusive group of people. Think of ways to create a sense of exclusivity. I can be a special discount, sneak peek or a limited edition.
3. Create rewards encouraging participation and a sense of ownership
People who participate in crowdfunding campaigns want to be a part of something spectacular. They want to be recognized for their support, and to have the feeling that they enabled your project to happen. Think of ways how your perks could make people feel their participation really made a difference. How are you making your followers feel a part of your success story?
4. Make sure your perk prices are right
This is important for the sake of collecting funds but also your product’s reputation. If you ask for 150 euros for a postcard, it should be one quite spectacular postcard! So make sure that the prices in your crowdfunding campaign are not too far off from the actual product value. On the other hand, make sure you do not underestimate the value of your own work or product. Do comparisons with other similar projects to make sure that the pricing is not too much above or below competitor prices, and it is in line with the true value of your product. Also remember, that a price too high may scare away potential backers. It is generally good to have different price categories.
5. Communicate with style and be informative
If people do not get the right idea what your product includes, the unclarity of the description might become a dealbreaker.
If your project or product already has brand guidelines or a certain style that you use to communicate, remain faithful to that in your perk descriptions. Use humor if it suits your brand’s style, but do not force it. Not every brand is Oatly.
Look for inspiration from other campaigns
Why reinvent the bicycle when someone already did all the hard work? Scout for ideas from successful crowdfunding campaigns. However, don’t forget there are several factors influencing crowdfunding success, such as previous fanbase, previous reputation of your team, influencers and momentum.
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