Wondering how to create a successful crowdfunding campaign? Creating innovative perks is absolutely essential if you want to succeed in crowdfunding.
The billion dollar question is, what do people want to buy? Read our top 5 +1 ideas for designing top crowdfunding campaign rewards.
1. Provide engaging campaign rewards
It is rarely just materia that people want. If you can offer a unique service or a truly touching experience for your crowd, you might just open the doors of El Dorado. What does your campaign provide that ticks the nerves of potential backers or fans? What will make the backers really engage and come back to you, even after the campaign?
2. Make sure your crowdfunding perks are unique and limited
If you offer the same products or rewards as you would otherwise, what is the point in crowdfunding? Crowdfunding campaigns should offer something that is only available during the campaign and only for a limited time. Think of ways to create a sense of exclusivity for your audience. It can be a special discount, sneak peek or a limited edition of a product.
3. Create rewards encouraging participation and a sense of ownership
People who participate in crowdfunding campaigns want to be a part of something spectacular. They want to be recognised for their support, and to have the feeling that they enabled your project. Think of ways how perks and your campaign could make people feel their participation really made a difference. Make your followers feel as a part of your success story.
4. Make sure your reward prices are right
This is important for the sake of collecting funds but also for your product’s reputation. If you ask 150 euros for a postcard, it should be one quite spectacular postcard! So make sure that the prices in your crowdfunding campaign are not too far off from the actual product value.
On the other hand, make sure you do not underestimate the value of your own work. Do comparisons with other similar projects to make sure that the pricing is not too much above or below competitor prices, and that it is in line with the true value of your product. Also remember, that a price too high may scare away potential backers. It is generally good to have different price categories for different kind of buyers.
5. Communicate with a coherent style and be informative
If people do not get the right idea what your product includes, the unclarity of the description might become a dealbreaker. If your company or project already has a certain style that you use to communicate, remain faithful to it in your campaign Use humour if it suits your brand’s style, but do not force it. Not every brand is Oatly.
Look for inspiration from other campaigns
Why reinvent the bicycle when someone already did? Scout for ideas from successful crowdfunding campaigns. However, don’t forget there are several factors influencing crowdfunding success, such as previous fanbase, previous reputation of your team members and influencers. Momentum also plays a significant role.
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