Supporting impact causes plays an increasingly important role, especially in the aftermath of the pandemic era. Even beyond this, individuals and companies are genuinely interested in positive social or environmental impact creation around the world. Forbes has recognised this to become one of the top trends in investing.
Here are 3 ideas how your company can create positive change this year. Which one will you take into action?
1. Invest in employee well-being.
Start by listening to your staff and their needs. Your employees are your brand ambassadors. Do they feel they get to develop in their daily work? Do they find their work meaningful? Are they experiencing overload or underload?
The correlation of employee well-being and ROI is well-studied and darn, it’s strong! Employee well-being has also been shown to be connected with overall life satisfaction, and organisational performance and for example, savings in health-care costs.
2. Donate to social impact, creative and environmental projects regularly.
Set annual goals for supporting sustainability, social impact and environmental causes. Your customers need more than pretty sentences on annual reports. How does your company actually carry environmental and social responsibility in real life? Now it’s time to get serious and create a real budget for supporting causes and communicate about it regularly.
3. Support startups that provide impactful solutions and innovations.
Why should you support a startup? To make sure your company is one step ahead of competitors, you need fresh ideas and enthusiastic people around you, whether they are partners or employees.
Include interesting startups and creatives in your innovation processes regularly and make connections. You’ll be amazed by the solutions born in the process. It is also a chance to build relationships with potential future employees or business partners.
TOP PICKS THIS MONTH
You’ll find plastic waste processing technology by RiverRecycle, green IT by FiXit EP and Northern Grips, a Kiuas Accelerator alumni who reinvented the winter grips for your shoes and Puhujatori Plus, providing you the top-notch online content from the world’s most inspirational speakers.
FundYou is the home for impact driven projects and companies, a place for them to meet, build long-lasting partnerships and to create real change in the world through crowdfunding. Find out more.
On Employee Well-Being