A Finland based internationally operating startup RiverRecycle promises to catch plastic from the most polluted rivers in the world. But how do they differ from similar ocean or river clean up projects?
RiverRecycle’s technical solution collects the floating plastic from river systems, but it comes along with an intriguing twist. They are not only collecting the waste but also providing a value creation model that can support local livelihoods and economic development.
– The plastic waste is collected and processed into reusable elements by the locals, such as fuel or other end-products, CEO Anssi Mikola says.
Ecological problem into economic opportunity
While offering affected populations the infrastructure to turn an ecological problem into an economic opportunity, RiverRecycle also believes their system will prohibit more waste from pouring into the oceans.
– We are convinced that only a holistic approach can solve the problem for good. The plastic pollution problem requires a sustainable model that directs developing economies into a new way of processing waste, CEO Anssi Mikola adds.
Crowdfunding rewards for individuals and companies
RiverRecycle is now crowdfunding to give everyone, companies or individuals, a chance to become part of their plastic cleaning mission. Companies can sponsor the actual river cleaning work for durations of days, weeks or months.
In return, they receive rewards specially designed for impact-driven companies and projects. Currently several companies and organisations, such as 9lives, The Coca-Cola Foundation, Huhtamäki andBenioff Ocean Initiative, have supported RiverRecycle’s operations.
The goal is to allow everyone to become involved in the project through crowdfunding. RiverRecycle also aims to raise awareness about the plastic pollution problem proving that a long term solution to fix it exists right under our noses.